Seth Godin

About twenty five years ago, Howard Gardner taught us his theory of multiple intelligences. He described the fact that there's not just one kind of intelligence, in fact there are at least seven (1 Bodily-kinesthetic, 2 Interpersonal, 3 Verbal-linguistic, 4... Seth Godin

About twenty five years ago, Howard Gardner taught us his theory of multiple intelligences. He described the fact that there's not just one kind of intelligence, in fact there are at least seven (1 Bodily-kinesthetic,  2 Interpersonal,  3 Verbal-linguistic,  4 Logical-mathematical,  5 Intrapersonal,  6 Visual-spatial,  7 Musical,  8 Naturalistic). This makes perfect sense—people are good at different things.

The flip side of this occurred to me the other day, as I was busy judging someone for being really dumb. Of course, no one is really dumb. And certainly no one deserves to be judged as such. If we're good at different things, we're also bad at different things, right?

The story people tell about you (and the one you tell about yourself in the way you act) may be broadcasting one of your weaknesses louder than you deserve. We often fail to hire or trust or work with someone merely because one of their attributes stands out as below par. That's our loss.

That's the way a friend described someone she had just met. She was sure (just as I'm sure) that he's going places. Once the determination is in his eyes, the learning will take care of itself. On the other hand,... Seth Godin

That's the way a friend described someone she had just met. She was sure (just as I'm sure) that he's going places. Once the determination is in his eyes, the learning will take care of itself.

On the other hand, if I can see the fear in your eyes, then I'm not sure that learning alone will take care of the problem. No one can prove that the path you're on is risk free or guaranteed to work. Searching for more proof is futile. Searching for more determination makes more sense.

The internet is constantly, relentlessly public. Post something and it's there, for everyone, all the time.

Acar has come up with a clever idea, a small idea that makes things just a little protected. Trick.ly is a url shortener with a twist. You can share a URL but hide it behind a question that only insiders can easily answer.

So, for example, you could tweet, "Here's the source for my world-class chili: http://trick.ly/2L5". Anyone can go there, but only people who can figure out the clue can discover the site you were pointing to.

It's not secure. It's sort of private. Neato.

The internet is constantly, relentlessly public. Post something and it's there, for everyone, all the time. Acar has come up with a clever idea, a small idea that makes things just a little protected. Trick.ly is a url shortener with... Seth Godin

This is the chasm of the new marketing. The marketing department used to be in charge of talking. Ads are talking. Flyers are talking. Billboards are talking. Trade shows are talking. Now, of course, marketing can't talk so much, because... Seth Godin

This is the chasm of the new marketing.

The marketing department used to be in charge of talking. Ads are talking. Flyers are talking. Billboards are talking. Trade shows are talking.

Now, of course, marketing can't talk so much, because people can't be easily forced to listen.

So the only option is to be in charge of doing. Which means the product, the service, the interaction, the effluent and other detritus left behind when you're done.

If you're in marketing and you're not in charge of the doing, you're not going to be able to do your job.